Should brands use a non-ad approach with digital radio?
As digital radio becomes the norm, are there other ways brands can capitalize on the Spotifys and Rdios of the world, instead of simply pushing ads? Mobile Marketer takes a look at Macy’s new...
View ArticleWhy is mobile marketing spend down, for the holidays?
A new report from BDO USA suggests that momentum is waning in the push for mobile marketing dollars, as brands continue to find it difficult to prove mobile’s ROI. Despite mobile being the new black...
View ArticleWill Facebook’s Mobile Ad Success Be Their Undoing?
As Facebook continues to evolve far from its roots as a social network for college students, how will they continue to keep people engaged with the platform? Will new features like mobile ads and...
View ArticleIs mobile killing premium digital music?
With Spotify announcing that it’s service is free across all devices, Harley Block (SVP Brand Development + Marketing) explores how the music industry will continue to monetize digital music, and pay...
View ArticleMobile Security: Fingerprints vs. Facial Recognition
With the rollout of fingerprint security to the masses with the iPhone 5S, and Facebook and L’Oreal firmly sitting on Team Facial Recognition, which security measure will win out, in 2014? As privacy...
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